On September 15, AITO released the Statement on the Adjustment of Hongmeng Zhixing Partnership Model to respond to the revision of the Hongmeng Zhixing cooperation framework.
AITO stated in the statement that AITO vehicles are jointly designed and developed by Huawei and Seres. The brand embodies the joint efforts of teams from both parties and industrial partners, and stands as a key achievement of cross-border integration and industrial upgrading. The brand expressed gratitude to every consumer for their choice and trust.
AITO clarified that it remains a core member of the Hongmeng Zhixing ecosystem. Effective immediately, AITO will explore a new cooperation model under the Hongmeng Zhixing framework: Seres will take charge of product definition, product design, brand marketing, channel retail and service system, while Huawei Terminal will participate and provide empowerment. All existing benefits and follow-up services for AITO users will remain unaffected.
AITO noted that Seres and Huawei will continue to work hand in hand. Exclusive franchising of the AITO brand will deliver more premium intelligent electric vehicles and a superior full-lifecycle mobility experience for users.
As reported by Cls.cn on September 15, the Huawei-Seres smart selection vehicle cooperation model will be adjusted this week. Going forward, Huawei will adopt an asset-light approach for its partnership with Seres. Responsibility for product development, marketing, sales and after-sales services will shift from Huawei’s current lead to a new structure of "Seres taking the lead with Huawei’s empowerment". Industry analysts believe Seres will take full control of the AITO brand. Seres’ share price plunged in the afternoon on the day the news broke.
Sources familiar with the matter said the adjustment represents a new exploration for the Hongmeng Zhixing model. After the revision, Hongmeng Zhixing will concentrate resources to accelerate the success of the Luxeed, Xiangjie, Zunjie and Shangjie brands, further consolidating Hongmeng Zhixing’s standing in the industry and market. Insiders liken this asset-light cooperation model to a role transformation: Hongmeng Zhixing is shifting from being an "athlete" to a "coach", offering automakers more decision-making support in the future.
(Reprinted from https://news.eccn.com/）