TCL, a Worldwide Olympic Partner, today formally announced that freestyle skier Eileen Gu has been appointed as its global brand ambassador. Additionally, Eileen Gu will serve as an athlete for Team TCL, embodying the spirit of "Dare to Be Extraordinary."
Eileen Gu stands as an outstanding role model among young athletes. Her exceptional performance, remarkable qualities, and profound passion both on and off the field are highly aligned with TCL's brand spirit. On the field, her courage and actions to reject conservatism and proactively push the boundaries of technical excellence vividly interpret the essence of "Inspire Greatness"—a value that resonates with TCL's consistent commitment to breakthroughs and innovation in smart terminals, AI, display technology, and other fields. As TCL's first post-2000s global brand ambassador, Eileen Gu, who wears multiple hats as a professional athlete, Stanford scholar, and fashion model, represents the new youth power of Generation Z characterized by cross-disciplinary versatility and diversified development. This mirrors the youthful philosophy of TCL's cultural IP "TCL Young."
Eileen Gu stated, "This summer, I am honored to become TCL's global brand ambassador and join Team TCL. I will stand alongside TCL, a Worldwide Olympic Partner, to do something incredible—using passion and courage to change the world! With the 2026 Milan Winter Olympics approaching, I look forward to 'daring to be extraordinary' with TCL and challenging new heights!"
Wei Xue, Vice President of TCL Technology, Director of the ESG Office, and Chairman of the TCL Public Welfare Foundation, said, "Eileen Gu is a globally renowned representative of Chinese athletes. She perfectly embodies the 'her power' of the new era—courage to surpass oneself, achieve excellence, and embrace great public welfare. This is exactly the core value advocated by TCL's cultural IP 'TCL for Her.' TCL looks forward to walking alongside Eileen Gu to help more women achieve extraordinary lives."
Eileen Gu and TCL share a common vision in supporting public welfare and "her power." Beyond her athletic career, as a world-famous athlete, Eileen Gu actively engages in public welfare: in 2024, she served as a Global Ambassador for UN Women, promoting the "Girls in Sport" initiative. In the same year, she launched the "Bay Area Loving Mothers" program, aiding 430 children in need. TCL has also consistently fulfilled its corporate social responsibility and honored its commitment to empowering women worldwide through technology. In education support, for example, the TCL Public Welfare Foundation has helped 3,800 rural teachers, benefiting 300,000 students. Currently, under the guidance of the values of "See Her, Inspire Her, Support Her" advocated by "TCL for Her," TCL has supported women's development through funding and training, benefiting 2,487 women to date.
As a global technology enterprise, TCL, through its two industrial groups—TCL Industrial and TCL Technology—has deeply laid out three core industries: smart terminals, semiconductor displays, and new energy photovoltaics. It boasts 46 R&D centers and 38 manufacturing bases worldwide, with business covering over 160 countries and regions. Among them, TCL Huaxing, a key component of TCL Technology, is a leading force in the global semiconductor display industry. With its continuously breakthrough technological strength and outstanding product quality, it has long ranked among the world's top display manufacturers, leading in market share across multiple industry segments. This echoes Eileen Gu's attitude of pursuing excellence, pushing limits, and exceeding peaks in her snow sports career while embracing diversified development.
To date, TCL Huaxing has built 11 major panel production lines and 7 manufacturing and R&D bases, serving the global market through a global operation network. Centered on its "3+2+N" business layout, TCL Huaxing covers large, medium, and small-sized panels, as well as high-end display applications such as touch modules, electronic whiteboards, video walls, automotive displays, and e-sports displays. It provides full-scenario display solutions to meet customer needs, while building a full-size, full-category, and full-form product application platform through diversified technical routes including HVA, HFS, IPS, IJP OLED, FMM OLED, and MLED. Furthermore, under the guidance of its technical brand APEX, TCL Huaxing will continue to practice the concept of "more comfortable display experience, more reliable visual health, more sustainable green low-carbon, and more infinite future imagination," creating "highlight moments" for China's display technology and delivering ultimate product experiences to global users.
In February 2025, TCL officially signed on as a Worldwide Olympic Partner, committing to provide comprehensive technical, product, and service support for the Olympic Movement in smart terminals (including TVs, air conditioners, refrigerators, washing machines, etc.) and panel display fields. It will also leverage innovative display technologies to create an immersive viewing experience for global audiences. During the recent Olympic Day activities, IOC President Kirsty Coventry and Honorary President Thomas Bach jointly unveiled a TCL-branded "commemorative brick" at the Olympic Museum in Lausanne, Switzerland.
Looking ahead, the two parties will join hands to embrace major Olympic events, including the 2026 Milan Winter Olympics. Through Eileen Gu's prowess on the Olympic snow tracks and TCL's innovation on the global stage, they will together inspire all sectors of society to move forward with resilience and "dare to be extraordinary."
(Reprinted from China Grid https://news.eccn.com)